We are often asked if it's better to upload a shoot all at once or slowly over time.
The short answer: you never know what a client is looking for or when they're looking for it, so it's best to have as much content as possible available for purchase at any given time. Somebody might be looking for that perfect Market Freeze that is on your hard drive.
There are many reasons why you may not upload a shoot all at once, especially since it can take time to get your content ready. But holding onto a completed shoot to spread out your uploading is not a strategy we recommend.
If you wish to keep your content constantly coming in, the ideal strategy is to keep producing, not holding onto valued content.