User-generated content (UGC) can be a valuable part of the Stocksy collection when it’s carefully selected and compelling. We decline more of this content than other topics on average because our clients rely on us to choose only the best moments and stories.
To increase your chances of acceptance, focus on making a thoughtful edit rather than uploading your entire camera roll. Be selective with your uploads. Our Editors count on you to do the first round of curation.
Not everything captured on a phone belongs in our UGC collection. For example, standard landscapes and nature scenes are rarely considered UGC unless they capture a real, relatable moment. At its core, UGC should reflect a moment someone would genuinely want to share. If it would make your friends or family tune out, it’s probably not the kind of moment our clients are looking for either.
The UGC we want to see is:
- Genuine
- Candid
- Spontaneous/Impromptu
- Raw
- Gritty
- Revealing
- Original
- Surprising
- Intimate
- Legitimately Funny
- Ironic
- Clever
- Poignant
- Thrilling
- Entertaining
- Exhilarating
- Relatable
- Real
- Heart-warming
- Inspiring
Please read our Creative Briefs for more detailed information and visual examples.
If you think your declined content fits this description, please request feedback from the editor team.
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