How to Keyword: UGC

Before keywording your content with "UGC" keywords, take a look at "What is UGC?" 

UGC - This is the umbrella keyword you should apply to all UGC as described in this article or in our Candid Cameras creative brief. The term "UGC" is connected to other versions clients may use (e.g. "user-generated content," "user-created content," etc.), so you don't need to add any synonyms.

POV - Use "POV" (point-of-view) on content that looks as though the viewer is looking through someone’s eyes. Since, technically, most images are shot from someone’s point of view, limit the use of this keyword to when there is some context of the photographer or videographer in the shot (e.g. a shadow, a hand reaching, etc.). "POV" is connected to all versions of the phrase clients use (e.g. "point of view," "first-person view," etc.), so you don't need to add any synonyms.

Home movie - A short film or video with an amateur aesthetic typically made to preserve a visual record of family activities, a vacation, or a special event.

Lo-fi - Recorded and produced with basic equipment and thus having a raw and unsophisticated look.

Candid - Captured without creating a posed appearance.

Real people or real person - A model who appears down to earth and relatable, usually engaged in everyday activities.

Moment - A spontaneous event where the image or clip represents the essence of the event itself.