How to Keyword: UGC

Before keywording your content with UGC-related terms, make sure you're familiar with what UGC means. Start with What is UGC? and review our Candid Cameras creative brief for guidance.

UGC Keywords

• UGC: Apply the "UGC" keyword to any content that falls under the definitions in the articles above. The term "UGC" is already linked to similar phrases clients may search for (like "user-generated content" or "user-created content"), so you don't need to add those separately.
• POV: Use "POV" (point of view) for content that visually suggests the viewer is seeing through the artist's eyes. This usually includes contextual clues, such as shadows, hands, arms, or legs in the frame. Although technically all imagery is from someone's point of view, use this keyword only when that perspective is emphasized. Synonyms like "first-person view" are already mapped, so you don't need to add them.
• Home movie: Use this for short video clips that resemble amateur footage, often documenting family life, events, or vacations. These should feel informal and personal.
• Lo-fi:  Applies to content with an intentionally raw, unpolished, or low-production look. Think minimal lighting, basic gear, or analog aesthetics.
• Candid: For images or videos that capture people or scenes naturally, without a posed appearance. These should feel spontaneous and unplanned.
• Real people or real person: Use when a model feels authentic and relatable, like they could exist in the viewer's everyday life.
• Moment: Use this to describe content that captures a fleeting, spontaneous event—something that feels emotionally genuine or representative of real life unfolding.
• Direct flash: Use "direct flash" when direct flash was used, or "flash" for indirect flash use (don't add both). 

Analog Film Keywords

Firstly, make sure you select the type "film" for your film content in Image Manager. 

Include the following details in your keywords to help clients find your content. We also recommend adding this information to your description, along with the camera used and any other interesting details, such as whether the film was expired or if you used a specialty lens.

• Film stock: Add the official brand name, film stock, and speed together as a single keyword. For example, “Kodak Portra 400,” "FUJICHROME Velvia 100,” etc.
• Film format: Add the film format, e.g. 35mm, 120, 4x5.
• Instant: Add when your content was created with an instant camera, e.g. Polaroid or Instax
• Archival: Add to older film scans.