When adding keywords to your assets, you should describe what things are, not what they could be. The context must be visible or strongly implied for a keyword to be added.
Keywords must also be specific to the image or video and not copied and pasted across an entire series. For example, if there is only a laptop in 5 out of 10 assets, the keyword "laptop" should only be added to 5 out of 10 assets.
Start with descriptive keywords:
- Who is in the photo or video
- You don't need to add: gender, age, ethnicity, and the number of people in the shot; this information is automatically generated from the attached model releases
- You should add: other descriptors of a subject (plus size, father, anonymous)
- What is in the photo or video
- Broad subjects (food, business, family)
- Specific subjects (sandwich, cat, toothbrush)
- Actions (eating, playing, typing)
- When it is taking place (summer, night, New Year’s Eve)
- Where it was taken (indoors, forest, hair salon)
- How it was taken (overhead, double exposure, timelapse)
Next, consider the implied keywords:
- Concepts (togetherness, lifestyle, friendship)
- Moods (happy, depressed, bored)
This is where we find the most common mistake, which is to stretch the possible concepts that a photo or video expresses. If the context is not visible, leave it out.