Top Flagged Keywords

These are our top flagged keywords and how to use them on your assets. 

Art

Our clients already know that our entire collection is art. :) 

Please only use this keyword when another level of art is depicted (i.e. a photo of a painting).

Business

While business no longer has to mean people in suits sitting in an office, please do not use this keyword on:

• General people in casual clothing using a computer or mobile device outside of an office environment (clients will search “phone,” “laptop,” etc. to find these)
• General people carrying a suitcase or on an airplane (clients will search “suitcase” or “travel” to find these)
• Random cups of coffee or tea
• Couples at home using technology (unless there is actually some working from home context)
• Family video calls
• Hospital and medical content (unless it’s related to administration)
• People shopping (people working at shops are fair game)
• Cityscapes, residential buildings, and architectural details
• Content featuring only children (unless the child is actively performing work to make money)
• Pets, wildlife, random objects, cars, people at the beach, Halloween decorations, cocktails... (all subjects we’ve removed “business” from)

Christmas

Use to describe content specifically related to the Christmas holiday, not on general winter content.

Couple

Most often, we see this copied and pasted across a couple series that includes non-couple content. This should only be used when there is evidence of a romantic couple present. If you're trying to describe two of something, use "two." 

Ethnic

Please don't use this keyword to describe people. (Note: you don't need to add any keywords related to ethnicity since they are added automatically from the model release information.) 

Family

Families come in all shapes and sizes, but the main mistake we see with this keyword is using “family” on people by themselves. Your child or dog may be part of your family, but if there’s no family context visible, it shouldn’t be included as a keyword.

Girl

Use to describe children, not adults. (Note: you don't need to add any keywords related to sex since they are added automatically from the model release information.) 

Halloween

Use to describe content specifically related to the Halloween holiday. Not to be used on uncarved pumpkins, moody landscapes, etc. General spooky content can be keyworded "scary," "horror."

Mental Health

There is room for creativity in this conceptual keyword, but please only add it to assets where mental health is the series' intended primary concept. 

Sport

Use "fitness" on general personal fitness activities such as yoga or jogging. "Sport" should be used when there is an element of competition involved, such as a team sport. 

Teenager / Teen

Use on people 13-19, or concepts relating to people 13-19. (Note: you don't need to add any keywords related to age since they are added automatically from the model release information.) 

Thanksgiving

Use to describe content specifically related to the Thanksgiving holiday, not on general autumn content.