Title and Description Guidelines

Title Basics

• Titles should be 2-6 words
• Under 55 characters is ideal; up to 70 characters are accepted
• Describe your asset in short, plain language
• Titles are included in search
• Titles become part of the URL (e.g. https://www.stocksy.com/photo/6174075/hand-dipping-hummus)

Description Basics

• Descriptions should be 1-3 sentences
• Can’t be identical to the title
• Describe your asset in detail; imagine you are describing it to someone visually impaired 
• Descriptions are included in search

Title & Description Tips

• Repeat the most important keyword in the title and description for a relevance boost, but don’t repeat words in the same field 
  • e.g. use “school” once each in the title, description, and keywords, but don’t make the title “School: School boy going to school on a school bus”
• Use different titles and descriptions across a set to rank in more searches
• Include:
  • Location info, if visible 
  • Information about how you created the content, where relevant or special (e.g. type of film used, lens effects, etc.)
• Don’t include:
  • Models’ names
  • Irrelevant details (e.g. recipes, stories that aren’t visible)

Clean up assets with missing titles

Clean up assets with missing descriptions